Monique Larson is a scientist who preformed a psychoneurology experiment at John Adams High, basically paying students to sleep while examining their brain waves. Eric was greatly impressed by the flyer, "Earn cash while you sleep," and volunteered for the study.
Oddly, Eric reported that he never had a dream in his life. After realizing a common field mouse had more brain activity than Eric, she invited several scientists from all over the world to study him. Eric saw this as exciting, and eagerly accepted the chance at fame. As Eric does indeed dream in several other episodes, this can be assumed to be a continuity error.